Rachel Rowberry
Rachel is responsible for leading Sheridan Maine's SEO and content strategy, helping to enhance the company's digital presence across the UK and US markets. Through the creation of insightful, engaging, and search-optimised content, she ensures that clients and candidates can easily access valuable information, market intelligence, and recruitment expertise.
Working closely with recruitment and business development teams, Rachel develops content that supports Sheridan Maine's growth objectives while strengthening its reputation as a trusted specialist within the finance and accounting recruitment sector. Her work includes industry insights, salary and hiring guides, thought leadership articles, market updates, and digital campaigns designed to increase organic visibility and audience engagement.
Combining creativity with a data-driven approach, Rachel continually analyses search trends, website performance, and user behaviour to identify opportunities for growth and improve the effectiveness of content across all digital channels. Her focus is on delivering content that not only performs well in search engines but also provides genuine value to employers, candidates, and industry professionals.
Known for her attention to detail, strategic thinking, and collaborative approach, Rachel plays an important role in driving brand awareness, website traffic, and lead generation while ensuring Sheridan Maine remains at the forefront of recruitment market insights.
"The most effective content doesn't just attract visitors - it builds trust, delivers value, and helps people make informed decisions."
