Teddy Friedman
Teddy is responsible for the creation, production, and publication of audio visual content across all Sheridan Maine digital channels, including the website, YouTube, Instagram, Facebook, and LinkedIn. He plays a key role in bringing the brand to life through engaging video and multimedia content that enhances visibility and audience engagement across both the UK and US markets.
Working closely with the marketing and digital teams, Teddy produces a variety of content including short-form social media videos, longer-form thought leadership pieces, market updates, candidate and client insights, and branded campaign material. He manages the full content production process from planning and filming through to editing, optimisation, and publishing, ensuring all output is consistent with brand guidelines and messaging.
Teddy also adapts content for use across multiple platforms, ensuring each piece is tailored to suit the specific audience and format of each channel. This includes optimising video for social engagement, website integration, and YouTube distribution while maintaining a consistent tone, style, and visual identity across all touchpoints.
Alongside content production, Teddy supports wider marketing activity by contributing to campaign delivery, enhancing digital engagement, and identifying opportunities to strengthen storytelling through audio visual content. His work helps ensure Sheridan Maine maintains a strong, modern, and highly engaging digital presence across all platforms.
"The most effective video content doesn’t just inform - it connects, communicates, and leaves a lasting impression."
